Noreen Allen is the Chief Marketing Officer at YOOBIC, the leading store operations platform built specifically for frontline retail teams. YOOBIC’s all-in-one mobile app empowers store associates and retail leaders to execute tasks, communicate in real time, and access on-demand training—driving sales, improving operational efficiency, and elevating the in-store experience. Trusted by some of the world’s most iconic brands, including Michaels, Mattress Firm, GameStop, Ralph Lauren, Levi’s, Lacoste, Lancôme, SoulCycle, PureGym, and Lidl, YOOBIC is transforming the way retail teams work.

With a proven track record of building and scaling high-growth software companies, Noreen brings deep expertise in brand strategy, go-to-market execution, and leadership. Prior to YOOBIC, she spent nearly a decade as Chief Marketing Officer at Bandwidth, a communications software company, where she helped lead the company through rapid growth and a successful IPO in 2017. Prior to that, she held leadership roles at several other fast-growing tech companies. 

In addition to her executive leadership, Noreen serves as a board member and advisor to early-stage tech companies. She is a passionate advocate for women in business and an active voice in promoting diversity in tech.