Lockie Andrews is a C-suite executive, board director, and founder with a track record of driving profitable growth, digital innovation, and transformation across the consumer, beauty, and retail sectors. She currently serves as CEO of RICH Hair Care Americas, a clean beauty brand known for its award-winning products and celebrity partnerships.

A former operating partner to private equity and venture capital firms managing $500M–$30B in assets, Lockie has helped scale brands like UNTUCKit, ANINE BING, and Nike through strategic growth initiatives, omnichannel expansion, and AI-powered marketing. Her expertise spans DTC, B2B, and retail, with a focus on founder-led and sponsor-backed businesses.

She serves on the board of Regis Corporation (Nasdaq: RGS), contributing to the Audit, Technology/Marketing, and Governance committees, and is a trustee of the National Academy of Design, the oldest professional arts institution in the U.S., with a $100M endowment.

Lockie’s mission is to empower underrepresented founders and reshape the future of beauty, retail, and entrepreneurship through innovation, equity, and impact.