Liah Yoo is a renowned beauty influencer, skincare expert, and entrepreneur. She gained popularity through her YouTube channel, where she shares skincare tips that empower her viewers with knowledge coupled with the experience she gained while working at Korea's largest beauty conglomerate. She has an international social media reach of over 1.5 million followers and built her credibility by helping hundreds of people achieve clearer and healthier skin by sharing her unconventional acne-fighting tips based on her own skincare journey.

Liah founded KraveBeauty in 2017, known for its intentional, sustainable approach. KraveBeauty’s philosophy promotes slowing down the fast-fashion-like beauty industry. Liah's impact extends beyond digital platforms, and she continues to empower people worldwide to develop a positive relationship with their skin.