Rebecca Fitts
Senior Vice President, Business Strategy | Alvarez & Marsal Property Solutions
Rebecca Fitts is the Senior Vice President of Business Strategy at Alvarez & Marsal Property Solutions (AM-PS), bringing over two decades of retail industry expertise with a comprehensive 360-degree perspective. She specializes in business development, data-driven retail real estate strategies, market expertise, and unified commerce solutions in the physical space.
Before joining AM-PS, Rebecca was Vice President of Real Estate and Expansion at Leap, a high-growth start-up retail platform for direct-to-consumer and modern brands leveraging data. During her four years at Leap, she developed go-to-market strategies for retail real estate, expanding the portfolio from seven to over 100 stores across 12 U.S. markets, and collaborated with more than 40 retailers. She built and led a department of real estate managers, brokers, and support staff, while also promoting the retail-as-a-service (RAAS) concept to retailers and landlords and supporting the founders in two fundraising rounds.
Rebecca also served on Warby Parker’s in-house real estate team, where she developed and executed real estate strategies and managed a growing portfolio of stores. During her tenure, she expanded the store count from approximately 60 to over 100 locations, leveraging Warby’s data team to support real estate decisions.
In addition to her work at Leap and Warby Parker, Rebecca held positions at General Growth Properties (now Brookfield) and Westfield (now Unibail-Rodamco), where she focused on omni-channel solutions, retail, and business development, helping to attract new retailers to their portfolios during a critical time in the industry.
Rebecca’s passion for retail and commercial real estate began in the disruptive retail landscape of 2008 with her own brand and a series of pop-up shops in New York City. Prior to her real estate ventures, she spent a decade working in public relations and marketing for notable retailers such as Vera Wang, Playboy, and Steve & Barry’s.
Outside of her professional life, Rebecca enjoys spending time with her husband and two rescue cats in New York City and West Palm Beach. She loves stand-up paddleboarding and discovering new retail concepts during her travels.
