March 20, 2025 |

We sat down with the Sea Bags team to discuss how our partnership aligns with their mission, the power of the retail community to drive change, and why giving back is at the heart of everything they do.

Sea Bags Maine is known for its unique designs and sustainability efforts. Can you share why partnering with Delivering Good for this campaign felt like the right fit for your brand?

At Sea Bags Maine, sustainability and community are at the heart of everything we do. We’re proud to transform recycled sailcloth into beautifully designed, durable bags, reducing waste while creating something meaningful. Partnering with Delivering Good aligns perfectly with our values. Their mission to provide comfort, dignity, and hope to individuals and families recovering from disasters resonates deeply with us. The "I ❤️ LA" Tote and Crossbody bag campaign is an extension of our commitment to making an impact—not just for the planet but for people in need.

The retail industry is often described as a community. How does this campaign highlight the collective power of the fashion industry to create positive change?

At Sea Bags, we believe that the power of community extends far beyond the shores of our hometown. Through the referral of a fellow retailer, we learned about the incredible work that Delivering Good was doing for the Los Angeles community.   By coming together with other like-minded brands, we’re showing that style can have substance—that what we create can also make a meaningful impact. Whether it’s Los Angeles recovering from wildfires or other communities facing hardship, brands have a responsibility—and an opportunity—to step up.

The best way we, as a retailer, can contribute is by doing what we do best: delivering handmade, sustainable bags with a purpose. This campaign showcases how fashion can be more than just about style—it can be a tool for change, providing support to those who need it most.

Sustainability plays a huge role in Sea Bags Maine’s brand identity. Can you tell us about how giving back to your community ties into sea bags mission?

At Sea Bags, sustainability isn’t just about repurposing sails—it’s about creating a cycle of good that benefits people and the planet. Giving back to our community is an essential part of that mission. Just as we give new life to old sails, we believe in giving hope and support to those who need it most.

Crafted from recycled sailcloth, these bags are a nod to how Sea Bags makes sustainability, creativity and community come together. Every piece is handmade in Maine, with careful attention to detail, ensuring that every bag is one of a kind and durable. This collection represents the Sea Bags commitment to our communities and how we can channel our craft to connect across the U.S. for meaningful causes.

For brands that aren’t yet working with Delivering Good, what would you say to encourage them to get involved?

If you’re not already working with Delivering Good, it’s time to consider it. They are a phenomenal organization, and their impact is far-reaching. Delivering Good provides a way for brands to turn their strengths—whether it’s clothing, accessories, or other goods—into tangible support for those in need. The retail community is uniquely positioned to make a difference, and Delivering Good offers the structure and vision to ensure our efforts create relief and support where and when it’s needed.

What is your favorite part about working on charitable giving campaigns at Sea Bags?

It’s inspiring to know that every bag we create isn’t just about generating sales—it’s about purpose and our mission supports that. I love hearing the stories of the lives we touch, whether it’s helping through fundraising for causes related to cancer or heart health or tragic events like the fires in Maui or Los Angeles. Knowing that our commitment to giving back is woven into every stitch makes the work incredibly meaningful. It’s more than just a job—it’s a way to make the world a little brighter, one sail at a time. This partnership with Delivering Good is so special. We’re proud to stand with them and the Los Angeles community, showing that together, we can make a difference.

Shop the "I ❤️ LA" collection and support Delivering Good’s mission to help individuals and families recover from disaster and hardship: https://seabags.com/collections/give-back.html