Purpose Marketing
Partnership with Delivery Good
access to product donations from major retailers and brands.
access to product donations from major retailers and brands.
$2 BILLION+
of products donated to Delivering Good have been distributed to people affected by poverty and disaster worldwide.
99%
of Delivering Good’s revenue is dedicated to our charitable program ensuring your company’s contributions are used efficiently.
9 in 10
consumers say they’re likely to purchase from purpose-driven companies.
2019 Porter Novelli/Cone Purpose Biometrics Study
What is purpose marketing?
Purpose marketing, also called cause marketing, involves a collaborative effort between a for-profit brand and a nonprofit organization for mutual benefit. When you align with Delivering Good’s mission, you show your customers and employees that you are committed to a cause that is relevant and meaningful to them – helping kids and families in need. Together with Delivering Good, we can collaborate and design a marketing strategy – utilizing multiple media channels – that will build awareness and deepen your connection with customers and employees.
Align your purpose marketing with
Delivering Good
Aligning with Delivering Good shows your consumers that you share their desire to make the world a better place.
Consumers are more knowledgeable about business – and have higher expectations from the brands they support – than ever before. People know and care about social issues – in fact, 80% of consumers believe that businesses must play a role in addressing them. This is a perfect opportunity to support a cause and be a voice for good – all while showing your consumers you care about leaving a positive impact on your community.
According to the 2017 CONE Communications CSR Study, 89% of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality. 92% said they would buy a product with a social or environmental benefit given the opportunity, and 79% expect businesses to continue to improve their Corporate Social Responsibility efforts.
Partner Highlight
2019 Holiday Cause Marketing Campaign with
American Eagle Outfitters
- $1.5M raised to help homeless and underprivileged youth.
- 100% of proceeds from curated collection donated to Delivering Good.
- Point-of-sale donations.
- Associate and consumer engagement activations.
❞
American Eagle Outfitters, Inc. is committed to building a better world. Through successful cause marketing campaigns with organizations like Delivering Good, our goal is to create meaningful partnerships that are important to our customers and their communities. Since 2018, the American Eagle and Aerie brands have joined forces to support Delivering Good through the donation warm winter accessories, product collections and customer donations. We are so incredibly proud that our brand campaigns with Delivering Good have helped to make a difference in the lives of disadvantaged and homeless youth across the country.
Marcie Eberhart, Senior Director , AEO Foundation & Corporate Social Responsibilty
Ways to Partner
PROUD SUPPORTER
Company promotes flat donation to consumers (not tied to consumer purchase or action).
BUY ONE, GIVE ONE
Company donates product to Delivering Good for each product sold.
PORTION OF SALES
Company donates portion of proceeds from sales made during promotional period or from curated collection.
COUPON KICK-BACK
Company provides coupon code after consumer donates to Delivering Good.
DONATION MATCH
Company provides incentive to drive consumer donations with promise to match total donations made during a promotional period.
DONATION WITH CONSUMER ACTION
Company donates to Delivering Good when the consumer takes a specific action (e.g., shares a designated social media post).
POINT OF SALE
Company collects cash donations at check-out from customers both in-store and online.
CONSUMER-DIRECTED DONATION
Consumer determines where company’s donation is allocated from set list of community partners.
Employee Matching
Employee matching programs to help amplify your company's contribution.
Event Sponsorship
Company collects cash donations at check-out from customers both in-store and online.
Purpose Driven Campaigns
- Dedicated relationship management from the Delivering Good team.
- Continuous program updates to stay up-to-date on our work.
- Impact metrics to measure corporate participation.
- Social media, email, and website recognition.
- Joint events such as speaker series or roundtables.
- Employee engagement opportunities.
- Potential awards for corporate leadership.
- Periodic surveys so Delivering Good can gather feedback about dialogue in real-time.
Get Involved Today
To learn more, contact Samantha Greenberg, Senior Manager of Corporate Partnerships, at
Email: [email protected]
QUESTIONS?
Delivering Good Associate Council 2022
- Toggle TitleWe get that question a lot, but we are happy to tell you that it’s YOUR wallet and YOUR assets. You have sole control over them. Our platform is developed using non-custodial digital asset technology, which means we do not take custody of your assets nor control of your private keys. Your assets always remain in control.
Contact US
GET IN TOUCH WITH US TODAY